4 Showroom Marketing Tips To Grow In 2021
These 4 showroom marketing tips will help your showroom generate revenue and control more market-share! Whether you own a plumbing showroom, lighting showroom, or a hearth and home showroom, learning the 4 Dimensions of online search, along with our showroom marketing tips, will help you get new customers, improve sales, and provide a better shopping experience for your brick and mortar store and showroom website.
If you were to reverse engineer and track how an ‘ideal’ customers first found your showroom website online, you might be shocked to discover that approximately 100 search terms will stand out from the crowd of hundreds of thousands of search result combinations in your area in hopes of finding a business like yours.
That’s right—out of all of the mathematical options people could, would, and do type into search engines like Google, Bing, Yahoo, DuckDuckGo, and others to find the showroom solutions you offer, 100 search terms are always “declaring” themselves the winners in your showroom’s marketplace.
So, the question then becomes “how does your company cast a net of these 100 search terms that will ‘reel in’ inquiries, customers and sales for your showroom in a consistent, systemic, and 100% measurable and scalable way?”
It’s simple—you must do everything in your power to maximize the “4 Dimensions of Online Search” for a kitchen, bath, lighting, or design showroom in 2021. You then want track all of those efforts and the results from your marketing strategy in an easy-to-understand, easy-to-implement system.
What Are The “4 Dimensions” of Online Search?
There are many ways to view the world of online search. But more than anything, your business must decide if you are going to put a heightened focus on “vanity metrics” (i.e., studying stats such as total website visitors, time on site, bounce rate, contact page visits, and more), OR if you are going to hold tracking every phone call, contact form, wishlist, and location click to find your showroom on your Google Map program in the highest regard?! They say if something cannot be measured, it cannot be improved!
Additionally, neither the vanity metric route or meticulously measuring every inquiry style is better than the other. However, tracking every inquiry you receive through the web back to its ‘source’ will absolutely make your showroom attract more customers, earn more money, grow your market share, improve your social media presence, and have you operating like a Gold Standard Showroom™ in a matter of 30 days, or less.
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Showroom Marketing Tips That Bring In More Customers
Showroom Marketing Tip #1: Track “Near Me” & “Store” Keywords
Dimension #1 – “Showroom Near Me” or “Bathroom Store” related search terms
Showroom Marketing Tip #2: Measure Product Category Keywords
Dimension #2 – Product Category terms like “Bathroom Vanities” or “Faucets”
Showroom Marketing Tip #3: Track Brand-Related Search Terms
Dimension #3 – Brand-related searches like “Toto” or “Brizo” or specific SKUs
Showroom Marketing Tip #4: Track Your Online Competition
Dimension #4 – Searches for your company and/or your competition
Truthfully, it doesn’t matter if your showroom is focusing on your ability to be discovered organically on the first page by back-linking to as many other relevant sites online as you can, by utilizing paid search (i.e., PPC/Google Ads) and retargeting advertising, uploading videos to YouTube, blogging, or because your Google My Business page is getting lots of interaction and engagement, there is a proven formula for attracting more high-probability buyers to reach your showroom website and inquire about your catalog.
You must be learning more about and testing to find out “what is working best” at this time… Because being ‘best-practice’ with your digital marketing efforts has never been more important than it is in this COVID economy. In short, the COVID economy has changed the game and allowed an independently owned showroom or family business to level the playing field like no other time in the past 20 years, and those who ‘adapt’ and course-correct their business development initiatives accordingly will “see the stars line up” and win big.
If you’d like to learn more about how your showroom is situated in your market to win more inquiries and grow sales through the web by maximizing the “4 Dimensions of Online Search” For A Kitchen, Bath, Lighting Or Design Showroom, I suggest you contact with the Showroom Marketing Team at Bravo Business Media and we’ll help you understand more about the granular details for your business in this respect.