PLYMOUTH MEETING, PA, September 7, 2018 — MyPlumbingShowroom.com, the decorative plumbing and hardware industry’s premium service provider of online catalog technology and showroom marketing solutions by Bravo Business Media has launched a new “visual search” tool to the company’s already feature-rich platform.
The Visual Search tool uses photos to make it easier for showroom customers to discover, select, specify, and buy the types of products and materials that inspire them. The tool scans images uploaded from a phone, website, or desktop computer to identify similar products from the stores’ MyPlumbingShowroom.com catalog and renders examples of those products that are available.
“Our subscribing showrooms constantly tell us that customers come in to their stores armed with images they’ve curated as inspiration, wanting to see if the sales associate can find the item shown,” comments Ace Rosenstein, President/CEO of Bravo Business Media. “So, we’ve developed an easy-to-use tool for sales people to search their extensive product database from within the MyPlumbingShowroom.com platform to quickly render items that match the image presented.”
The feature (today) is reserved for use by each participating company’s sales associates, giving them a powerful tool to serve customers quickly and professionally, while reinforcing the value of working with a local showroom expert. Plans to expand the Visual Search feature to public users are underway by Bravo’s development team, along with a variety of site specific configurations to be defined by the showroom staff.
Brian Michalovic, Bravo Business Media’s Technology Director, noted, “Visual search engines will be at the center of the next phase of evolution for technology companies, with Houzz, Pinterest, Google, and others all recently announcing major developments. Visual search engines are redefining the limits of our language, opening a new avenue of communication between people and computers. If we view language as a fluid system of signs and symbols, rather than fixed set of spoken or written words, we arrive at a much more compelling and profound picture of the future of search.”
For more information about MyPlumbingShowroom.com and the company’s new Visual Search feature, contact a Bravo Business Media associate at 800-425-5139.
Headquartered in Plymouth Meeting, PA, MyPlumbingShowroom.com is a service of Bravo Business Media, a fast-paced, growing company offering independent businesses an easy to use, affordable, turnkey website service that establishes their businesses as multi-channel merchants — quickly. The company’s Internet solutions are the cutting edge of today’s web marketing and online sales technologies and are bursting with opportunities for growth. For more information, call 800-425-5139 or visit www.MyPlumbingShowroom.com.