Torrco Expands Digital Marketing Capabilities with MyPlumbingShowroom.com
Torrco Design Center has partnered with Bravo Business Media’s MyPlumbingShowroom.com service to expand the digital marketing capabilities of their six Connecticut showrooms. The resulting new website, www.torrcodesigncenter.com, enables Torrco to provide the ultimate online experience for showroom customers.
“While 80% of potential customers begin the buying process for their projects by searching online for ideas and products, only a small percentage actually make that purchase online,” said Don Polletta, Vice President of Sales & Marketing. “This service provided by Bravo will help us create the right digital experience for today’s consumers — and give us maximum exposure to target audiences by pushing us to the top of search engines. It provides the product information and visuals that consumers desire when shopping, and the type of intuitive experience that will keep them engaged on our site.”
“Our optimized search and selection functions work seamlessly across all platforms and devices,” said Bravo Business Media sales associate, Glenda McCarthy. “We’re able to provide a tremendous amount of product information for the customized Torrco site because of the direct relationships we’ve built with industry manufacturers. These capabilities will help Torrco increase awareness and reach new audiences.”
Torrco’s roots date back to 1917 when Lithuanian immigrant and plumber David Stein began stocking products in his garage and opened Brass City Plumbing Supply in Waterbury, Ct. Twelve years later, a flood forced Stein to move the business to their branch in Torrington, Ct., and he renamed it Torrington Supply. Although the name remained, they moved the headquarters back to Waterbury in 1935 and Stein was joined by three of his sons.
The company continued to grow throughout the decades, and when the three Stein brothers retired in the 1980s, the business passed to next-generation owners Nancy and Joel Becker. Now in its fourth generation of family ownership and management, Torrco has two distribution centers, 11 wholesale locations and six design center showrooms that serve southern New England, Westchester and Duchess Counties, western Massachusetts, and southern Vermont.
“Showroom buyers are very different from our trade customers because, although they might know what they want, they likely don’t know what they’ll need to make their project come together,” shared Dawn Corbo, Director of Business Development. “Our new website will help guide and engage customers through the entire shopping and buying process, which begins online and ultimately ends with a visit to one of our showrooms to work with our knowledgeable staff.”
Headquartered in Plymouth Meeting, Pa., MyPlumbingShowroom.com is a service of Bravo Business Media, a fast-paced, growing company offering independent businesses an easy to use, affordable, turnkey website service that establishes their businesses as multi-channel merchants — quickly. The company’s Internet solutions are the cutting edge of today’s web marketing and online sales technologies and are bursting with opportunities for growth. For more information, call 800.425.5139 or visit www.MyPlumbingShowroom.com.