How 1-In-7 Website Visitors Turned An Inquiry Or Sale And It Only Cost $.07 To Get High-Probability Buyers To 6 Of Bravo’s Top Performing Websites
It was springtime in the year 2011 when a friend told me a story about a class action lawsuit involving her second home in West Falmouth, Massachusetts. Falmouth is an oceanfront town in the middle of the Cape Cod region of New England. Mary shared this story because we were discussing the fairly sizable home remodeling project that had just finished a few months prior at her immaculate, waterfront home. We had gone to stay at her Cape house to get away from the hustle and bustle of the city and to admire and celebrate the work that had been done at her home.
When we opened the door, the smell of newness was so poignant! It smelled like the contractors had just finished polishing the hardwood floors minutes before we arrived. After settling in and paying praise for the work that was done, I asked her why she decided to go “all in” on this round of remodeling. With a giant, ear-to-ear smile on her face, my friend shared that the entire remodeling project was paid for from the class action lawsuit settlement she received from an incident involving the Exxon Valdez oil spill back on March 24, 1989.
Turned out that remnants of the Exxon Valdez, an enormous oil rig owned by Exxon that was carrying 50 million gallons of crude oil, leaked 11 million gallons of the oil in the Gulf Of Alaska that permeated 1,300 miles, which ended up being all the way down to South Carolina, was being held accountable for the damage they caused in the Buzzards Bay area of the Atlantic Ocean. The class action lawsuit stated anybody who owned a waterfront property in a specific area of Buzzards Bay was eligible to be part of a class action lawsuit against Exxon.
From an Environmental perspective, it is estimated that almost 250,000 seabirds, 2,800 sea otters, up to 300 harbor seals, 250 bald eagles, and at least 22 killer whales were killed in the accidental spill. Over 11,000 personnel, 58 air crafts, and 1,400 vessels were used to clear the affected area and it involved complex operations like relocating several marine creatures in order to safeguard their life till the clean-up operations were completed successfully. According to reports, the shipping company spent more than $3.8 billion on the cleanup costs and also compensated 11,000 fishermen and others affected by the disaster. When it was all said and done, Exxon was asked by an Alaskan court to pay $5 billion in punitive damages. However, after a number of appeals, the U.S. Supreme Court reduced the amount to $507.5 million.
The moral of the story here is that unlike most of the people who just dismissed or overlooked this opportunity to cash in on what was rightfully theirs, my friend, Mary, read the certified mail she received about this topic, filled out and submitted the appropriate paperwork, and then actually received a much higher payout than she expected because so many of the other people WHO COULD HAVE BEEN involved in the class action lawsuit didn’t follow through on the process that was mapped out for them by the law firm who was handling their end of this deal.
This story illustrates how when an opportunity to generate passive income reveals itself – even though it may seem “too good to be true,” DO NOT MISS OUT on it by being distracted or irresponsible. We never know how much “not maximizing the moment” could be costing us!
Why am I writing the story about the Exxon Valdez in this article? It’s simple: To Show How One Opportunity can Lead to the Next… But ONLY IF that opportunity is cashed in on. Fortunately, my friend took FULL advantage of (and benefited tremendously from) the class action lawsuit that became available many years ago.
For you, the opportunity happening here is to align with a movement and business intelligence system that will generate your company A LOT more revenue than my friend received from the class action lawsuit.
To date, hundreds of millions of dollars, across dozens of showroom and supply houses locations, have been generated by the clients of Bravo Business Media who also partner with ShowroomMarketing.com.
From Being Frustrated To Feeling Free
The reason for this is that Bravo Business Media has created the largest database available on Earth for an independent distributor to know EXACTLY how a searcher takes to the internet to find a bath or kitchen showroom on the retail side (or plumbing supply house on the wholesale side), brand you represent at your business, product category you bring to market, or to find a competitor that they’d like to visit to get answers to questions or to touch, try, and/or purchase products that best fit their project and design style.
In the first quarter of 2023 alone, six select Bravo and ShowroomMarketing.com clients have seen the following number of searches in their service area for the following terms on Google.
For searches involving a person looking for a brick-and-mortar place of business to view products being displayed, get questions answered, or purchase from a physical location, there were 5,925 clicks from the Google Ad platform. For searches involving a brand that any of these six distributors represent, there were 883 clicks from the Google Ad platform. For product categories, there were 1,638 clicks that brought read-to-buy, with a credit card in hand, searchers to the websites of these six Bravo clients. Finally, 840 people typed in a search for a competitor of our clients that had an interest in looking for an alternative destination to look at products, engage with sales associates, and purchase products.
In total, there were 9,236 clicks from these search categories from the Google Ad platform.
As for what happened after they reached the site, here are the statistics for that data…
You’ll Only Be As Dominant As The Data You’re Using To Make Decisions
From the search dimensions listed above, there have been 1,359 phone calls received, 1,379 contact forms and wishlists submitted, 125 appointments scheduled through an online scheduling platform (FYI, only 1 of the 6 clients have that technology on their website), 88 orders (only 1 of the 6 clients have eCommerce enabled on their website), and 2,956 clicks to find a location to one of the brick and mortar locations in Google Maps for these 6 clients.
In short, these inquiry and order totals equate to 1 inquiry coming to a Bravo client that is working with ShowroomMarketing.com for every 7 clicks that reach their site via Google Ads.
From a visibility perspective, there was a total of $25,372 invested into Google Ads from Jan 1st – March 31, 2023, for these 6 Bravo clients, which means it cost $.07 per impression to have your message show up in front of a web searcher THAT HAS BEEN PROVEN TO HAVE THE HIGHEST INTENT To BUY from a business like yours. From a cost-per-lead perspective, it was $7 to get every one of the 2,499 inquiries in Q1 across 6 websites.
Now, the reason we are able to be so accurate with these numbers shared above is that Bravo and ShowroomMarketing.com are DILIGENTLY TRACKING EVERY INQUIRY AND SALE that comes from the public-facing side of the internet channel.
If you’d like to learn more about the specifics of how your company can be WINNING 3-5X MORE BUSINESS AND SALES on and through the internet (YES, there is a difference), GAINING MORE MARKET SHARE – especially in your most profitable areas and zip codes, AND “tying” all of the technologies together your business is using to OPERATE MORE EFFICIENTLY AND SCALE GROWTH, the ShowroomMarketing.com team would love to tell you more and share data and deliverables pertaining specifically to your business.
Finally, if you’d like to get connected with any of the clients used for this study who are already goal-getting in rather impressive ways each month, all you have to do is ask… 🙂
Until we speak again, be awesome, and know that we wish you nothing but the best of luck maximizing your journey to becoming the “Big Fish” in your market’s online ocean in 2023, and beyond!